J.Björk | Hand Signals: Sign of the Horns
Design, Art Direction + Branding
design, graphic design, design studio, designer, branding, visual identity, art direction, creative direction, Johanna Björk, Johanna Bjork, J.Björk, J.Bjork, jbjork, jbjörk, print design, digital design, web design, editorial design, magazine design, book design
1271
post-template-default,single,single-post,postid-1271,single-format-standard,ajax_fade,page_not_loaded,,select-theme-ver-3.1,vertical_menu_enabled,paspartu_enabled,menu-animation-line-through,side_area_uncovered,wpb-js-composer js-comp-ver-4.11.2.1,vc_responsive

Hand Signals: Sign of the Horns

The hand gesture commonly referred to as The Sign of the Horns, has a rich variety of meanings and history of uses in wildly different cultures.

Evidence of early use dates back to India, where the Buddha used this apotropaic gesture — the karana mudra — to protect against evil spirits and remove negative thoughts and influences. Similarly, in Mediterranean cultures the sign’s supernatural power of protection was used to ward off bad luck. It’s also used to invoke the Horned God, one of the two primary deities in Wicca.

Perhaps what has most popularized this hand gesture is its use within the music industry. In 1969, it appeared on the cover of The Beatles’ Yellow Submarine album, where the cartoon of John Lennon is making the sign above Paul McCartney’s head. Some conspiracy theorists have interpreted this as evidence supporting the “Paul is dead” theory. In the early ‘70s, known as the “P Funk Sign,” the Horns gained popularity with fans of Parliament Funkadelic and was used by George Clinton and Bootsy Collins as the password to their Mothership. Despite these earlier uses, the gesture is most famously connected to heavy metal. Ronnie James Dio, singer of Black Sabbath, began using the Horns on stage shortly after joining the band in 1979, reportedly because he wanted a hand gesture of his own and former frontman Ozzy Osbourne had already co-opted the peace sign. Dio is reluctant to take credit for bringing the sign of the horns into popular culture, but says he “did it so much that it became the symbol of rock and roll of some kind.”

J.Björk: Illustration: Hand Signals: Sign of the Horns

This is the first in a series exploring the deeper cultural meanings of common hand signals.

Prints and posters are available here.

 

Save

Save

Save

No Comments

Post a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.