March 8, 2016
Kimpton Hotels & Restaurants
Naming, branding and print collateral design for The Goodland, a Kimpton boutique hotel located just north of Santa Barbara. Slightly off the beaten path, it is a destination property that offers the ultimate laid-back surf-inspired Southern California experience. It’s a place to leave your worries behind and just lounge by the pool, enjoy a great meal at The Outpost or kick back with a cocktail and a game of backgammon in The Good Bar. Since opening in late 2014, The Goodland has become one of the area’s most beloved local hangouts, thanks in part to the expertly curated art and music programs. It’s all good at The Goodland.