March 8, 2016
PACT is a movement disguised as a clothing company. They are obsessed with a big idea: change-making clothes that make the world a better place. Concept, art direction and production of mini-campaign based on a roadtrip across America. It was conceived as a booklet and served as the kickoff and inspiration for a brand new travel section in The Good Times, a newspaper published by PACT and distributed at retailers like Whole Foods. What better way to help spur a movement than to show people what a beautiful place our country really is? And, you know, everything is just more fun when you’re not wearing pants.