J.Björk | Outpost at The Goodland & Good Bar
Design, Art Direction + Branding
design, graphic design, design studio, designer, branding, visual identity, art direction, creative direction, Johanna Björk, Johanna Bjork, J.Björk, J.Bjork, jbjork, jbjörk, print design, digital design, web design, editorial design, magazine design, book design
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Outpost at The Goodland & Good Bar
March 8, 2016
Outpost at The Goodland & Good Bar
Client
Kimpton Hotels & Restaurants
Agency
Denizzo
Naming, branding and print collateral design for Outpost and Good Bar. Located inside The Goodland hotel, Outpost perfectly captures the slow burn of a SoCal summer in innovative, street food-inspired dishes, local wines, craft brews, and the region’s best-curated library of artisanal agave spirits. Diners can enjoy their meal inside, al fresco on the large patio, or in a lounge chair by the adjacent pool. Good Bar is a cozy, intimate lounge where you can kick back with a well-crafted cocktail and a game of billiards or backgammon. Let the good times roll.