J.Björk | The Goodland Hotel
Design, Art Direction + Branding
design, graphic design, design studio, designer, branding, visual identity, art direction, creative direction, Johanna Björk, Johanna Bjork, J.Björk, J.Bjork, jbjork, jbjörk, print design, digital design, web design, editorial design, magazine design, book design
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The Goodland Hotel
March 8, 2016
The Goodland Hotel
Client
Kimpton Hotels & Restaurants
Agency
Denizzo
Naming, branding and print collateral design for The Goodland, a Kimpton boutique hotel located just north of Santa Barbara. Slightly off the beaten path, it is a destination property that offers the ultimate laid-back surf-inspired Southern California experience. It’s a place to leave your worries behind and just lounge by the pool, enjoy a great meal at The Outpost or kick back with a cocktail and a game of backgammon in The Good Bar. Since opening in late 2014, The Goodland has become one of the area’s most beloved local hangouts, thanks in part to the expertly curated art and music programs. It’s all good at The Goodland.