J.Björk | About
Design, Art Direction + Branding
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Johanna Björk,

Creative Principal

Johanna Björk: Bio

Johanna Björk is a designer and brand strategist based in Southern California. Originally from Sweden, she was raised on a steady diet of greens, good stories and great style. Her work has been featured in design annuals and magazines like Print, Marie Claire, Plaza Magazine and Elle.


A firm believer in the power of elegant simplicity, she uses her storytelling abilities to get to the essence of a brand and help spread its core message, using both words and visuals. She knows that great work is made from equal parts creative inspiration, impeccable execution and strategic thinking.


Björk has worked with everything from small nonprofits to NFL teams to Hollywood Royalty to Nobel Peace Prize laureates. Notable brands include The International Living Future Institute, Art Basel Miami Beach, The Miami Design District, W Hotels & Residences, Kimpton Hotels & Restaurants, The Related Group, The National Football League, Fashion Positive/Cradle to Cradle Products Innovation Institute, Patagonia, PACT, Organic India, Manduka, and His Holiness the 14th Dalai Lama.


An ardent advocate for sustainability and design thinking, she frequently contributes writings to publications such as Dwell, PSFK, Do More, Coco Eco Magazine, EcoSalon and Goodlifer and has served on the boards of several nonprofits, including AIGA, Fashion Revolution Day and Global Action Through Fashion.


What she loves most about the design profession is the opportunity it offers to immerse herself in a wide variety of topics, from sports to luxury hotels to sustainable fashion.