J.Björk | Eastwood
Design, Art Direction + Branding
design, graphic design, design studio, designer, branding, visual identity, art direction, creative direction, Johanna Björk, Johanna Bjork, J.Björk, J.Bjork, jbjork, jbjörk, print design, digital design, web design, editorial design, magazine design, book design
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Eastwood
March 8, 2016
Eastwood
Client
Eastwood
Identity & menu design for bar and eatery on the Lower East Side in New York City. Says The New York Times: “tattooed tastemakers, longtime neighbors and young families mingle in this cross between a Scottish pub and a Tel Aviv cafe.” Eastwood is a true neighborhood bar, offering a solid cocktail menu, craft beers (and kombucha) on tap, a vinyl record library, and a selection of elevated pub fare — including their famous Israeli Scotch Egg. Like the bar itself, the branding is low-key and unfussy, with Glasgow School-inspired typography and mismatched signage. The only thing that’s challenging about Eastwood is finding the door.