J.Björk | About That VOTE Illustration
Design, Art Direction + Branding
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About That VOTE Illustration

The night before the election I came across something strangely familiar in my Instagram feed. I did a double-take and soon recognized it as an illustration I had created back in 2008, a line drawing of a woman’s body with the word “VOTE” written is a strategic place. It had been posted by someone I don’t really know, and as I followed the trail of the image I found tons of other people had posted it as well. I started hearing from friends that they had seen it on social media for weeks, and also in store windows, on campaign rally signs, posters, etc.

It seemed my artwork had gone viral, and I was the last to find out. (Possibly because I live in a small mountain town in Southern California.)

J.Björk: VOTE (#imwithher), No. 1

It’s a strange thing to see your work take on a life of its own in this way. And kind of upsetting to not be credited as its creator. A few of my friends started policing it, posting credits everywhere they could find it. After a while, a wonderful thing started happening. Strangers joined in, posting comments crediting the work to me as well. Social media is a strange and magnificent thing.

J.Björk: AIGA Get Out the Vote 2008 posters

Originally created for AIGA’s Get Out the Vote campaign in 2008, the artwork was part of a series of three (shown above). The posters got very little attention at the time, and I don’t think they were even printed for AIGA’s gallery show. The concept was something like “if you’ve got it (the right to vote), flaunt it” and the message was to empower women to harness their power as citizens and go vote. Back then, it was a very bipartisan call to action. It is, however, impossible to view them through that lens today. Sadly, they are so much more relevant today than they were eight years ago, and not in a good way.

I started digging through my archives to find the original so I could actually post it. The version I had seen was distressed, lines disintegrated almost as if the artwork had been photocopied a bunch of times (which I like to think is what happened). People had also used Instagram filters to alter the color. Impressive, since the original version of this one was red. I posted it, in black. Because, you know, #minimalism. (Perhaps it was a premonition of the tragedy that would play out the next day, but that’s another story.) Within minutes, this new, clean version was spreading like wildfire, with proper credit given in many cases this time. #yay

I posted cleaned up versions of the other two as well, and although they caught some traction it was nothing like the first — there was just something about that one that seems to have perfectly captured the zeitgeist.

J.Björk: VOTE (#imwithher), No. 2

As always on the Internet, people reacted. Most responded positively, but there were some detractors. The most common criticism was that the artwork was sexist and insinuated that women should vote with their lady parts, not their brains. This was, of course, never the intended meaning — it was a playful take on the V-shape of our lady parts, combined with a message of voter empowerment. Sometimes the Internet just needs to chill.

A few people tried to take credit for the work, or claimed that they had “drawn it first.” Although I do, as most designers, often take inspiration from things I have seen, I assure you that this illustration and the idea behind it, are entirely mine. And, as previously mentioned, they were created in 2007. There were also quite a few interpretations, and one person even embroidered it.

J.Björk: VOTE (#imwithher), No. 3

Refinery29 actually contacted me to ask if they could repost the illustration (which is always nice), and if I could make it in blue for them (because Hillary). The post’s discussion thread is pretty interesting. It’s funny how a few lines on paper (or screen) can stir up such powerful emotions.

This story does, I believe, illustrate why design is so important. Those few simple, crudely drawn lines were able to make people feel something, and want to share that feeling with their friends and followers. Even though she didn’t win, I’m proud that my work was able to inspire the movement and resonate with so many people out there. We’re still with her. Her has just grown to encompass all womankind, and maybe that’s not such a bad thing in the end. This illustration took 8 years to catch on — sometimes things take time. Right now, it may not be clear to us why things turned out the way they did on November 8, but in time we may learn to see it through a different lens. We have to just keep calm and carry on doing what we can to make a difference.

Posters and prints of all three illustrations are available here.

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